A Different Way to Find Travel Inspiration at the Local Bookstore
Default / 25/06/2019

Almost everybody we know loves to travel and is looking for inspiration for their next trip. In a lot of ways, it’s almost addict-like. But instead of seeking out the next thrill, we’re seeking out the next destination. This day-and-age of digital marketing and e-commerce leads many of us to search for travel books online—or just search online for the top beach vacations, safari trips, romantic getaways, best European cities, top South American destinations, etc. Still, the local brick-and-mortar book shop can be a great way to find a more deeply personal, if a somewhat random and spontaneous, inspiration for your next trip. As a group of former booksellers, here is what we recommend….   How Local Booksellers Local booksellers use planograms with “anchor” book titles that create a visual focal point for that section of bookshelf, while also helping shoppers find the most popular selections and, thus, in theory, increase sales. When we reached out to some of our friends who are still in the business, they confirm that some of the best visual merchandising software on the market can make a difference to the bottom-line. You might turn around and say, “I thought that kind of planogram software…