A Different Way to Find Travel Inspiration at the Local Bookstore
Default / 25/06/2019

Almost everybody we know loves to travel and is looking for inspiration for their next trip. In a lot of ways, it’s almost addict-like. But instead of seeking out the next thrill, we’re seeking out the next destination. This day-and-age of digital marketing and e-commerce leads many of us to search for travel books online—or just search online for the top beach vacations, safari trips, romantic getaways, best European cities, top South American destinations, etc. Still, the local brick-and-mortar book shop can be a great way to find a more deeply personal, if a somewhat random and spontaneous, inspiration for your next trip. As a group of former booksellers, here is what we recommend….   How Local Booksellers Local booksellers use planograms with “anchor” book titles that create a visual focal point for that section of bookshelf, while also helping shoppers find the most popular selections and, thus, in theory, increase sales. When we reached out to some of our friends who are still in the business, they confirm that some of the best visual merchandising software on the market can make a difference to the bottom-line. You might turn around and say, “I thought that kind of planogram software…

Series Spotlight: Fodor’s Travel Guide
Default / 20/09/2018

Fodor’s publishes English language travel and tourism information, hiring local writers based in each guidebook destination rather than travel writers. As a result, their travel guides are often great for those wanting to experience a destination “like a local.” In total, they’ve published over 300 travel guides that cover more than 7,500 destinations around the globe. Fodor’s has been writing and publishing guide books for nearly eighty years.   Fodor’s guides cover the material one might expect a travel guide to include, but the content is organized a bit differently. These books have five sections: Experience [Name of Country], A [Name of Country] Primer, City/Area Chapters, Understanding [Name of Country], and Travel Smarts. The Experience section launches into current affairs, top attractions and experiences, etiquette, money-saving tips, and several planning suggestions. If you only have a few minutes to read a Fodor’s guide, you’ll find everything you need in this first section. The Primer chapter includes detailed information about local arts, pop culture, sports, current affairs, history, cuisine, natural environment, and religion. This section is often photo-dense.   The City and Area Chapters are the most information-heavy parts of Fodor’s guides, providing miniature guides for each area including sights, activities,…

Literary Companion: Chicago and The Devil in the White City by Erik Larson
Default / 19/08/2018

Whether you’re visiting, thinking about a trip, or live in Chicago, Erik Larson’s The Devil in the White City is a must-read. Written in 2003, this historical non-fiction book is presented in a novelistic style. The story is based on real characters and events, telling the story of the 1893 World’s Columbian Exposition from the perspective of the designers (including renowned Chicago architect Daniel Burnham) and H.H. Holmes, the notorious serial killer.   Set in 1893 Chicago, Larson artfully incorporates both stories—those of Daniel Burnham and Dr. H.H. Holmes—in a dramatic and revealing fashion. The book is divided into four parts; the first three happen in Chicago between 1890 and 1893, while Part Four takes place in Philadelphia in 1895. Daniel Burnham’s plot line consists of the struggles he overcomes to build and design the World’s Far. The other, strikingly different plot line belongs to Dr. H.H. Holmes a pharmacist turned serial killer who forms a plan to use an abandoned lot close to the Fair to lure in and kill multiple victims, all of whom have traveled to Chicago for the international spectacle.   This book is an essential read for any and all people interested in Chicago. Larson…